Erick received a Bachelors Degree in Business Marketing from Southern Oregon University in 1999.  Shortly after college, he became an original member of Motorcycle-Superstore.com, a successful e-commerce retailer in the motorcycle aftermarket space. As the VP of Marketing, he was responsible for all aspects of the company’s marketing efforts, on and offline. As an e-commerce “pure-play”, Motorcycle-Superstore.com got an early start in the digital retail space and Erick spent 15 years focusing on the rapid rise and evolution of digital marketing. Following the sale of the company in 2011 and two additional years under a retention contract, Erick left Motorcycle Superstore to start his own digital marketing agency.  Founded in the Fall of 2014, e-Lure Digital is now a full-service digital marketing agency.

Keith enlisted in the U.S. Army in 2000, where he served for thirteen years as a Blackhawk Mechanic, Maintenance Supervisor, and Platoon Sergeant. He spent most of his enlistment overseas with deployments to both Iraq and Afghanistan, as well as multiple extended assignments to South Korea. He was honorably discharged from the military as a Sergeant First Class in 2013. Upon separation from the military, he attended college where he was awarded an MBA from Clarkson University in 2017. Keith joined the e-Lure team in June of 2017 as a Digital Marketing Associate.

Sequoyah worked with our founder on the marketing team at Motorcycle-Superstore.com for many years where she held the positions of Marketing Coordinator and Sports Marketing Director. She is the mother of three and an authentic motorcycle enthusiast. She brings valuable communication and organizational skills to the to the team.

A seasoned Creative Director, brings a unique blend of creativity and problem-solving through diverse experiences. Growing up in Lancaster, Pennsylvania, his rural upbringing instilled in him a deep appreciation for craftsmanship and creative expression. After earning a degree in agri-business from Penn State University, Shawn embarked on a transformative journey to Uganda, spearheading agricultural projects for six years. It was during this time that he discovered his passion for Human-Centered Design, emphasizing empathy in problem-solving. Shawn’s holistic approach extends to his passion for website design and construction, seamlessly integrating his diverse skill set to create impactful digital experiences.

Raised in Southern Oregon Jamie graduated from the University of Oregon in 2007. Immediately moving to San Francisco she started her career with the iconic brand, Shabby Chic, an Interior Design & Retail company based out of Los Angeles. Moving cross country and settling in New York City she focused on establishing a luxury Bed & Breakfast in Texas, International product manufacturing, and a Japanese Franchise. Finishing her career as the Director of Operations she moved back to the PNW to hike, bike and camp her nights away. That is until E-lure hooked her and expanded the team.

After a decorated high school 4H livestock judging tenure in Eagle Point, OR, Lexi earned a full scholarship to Nebraska for Agriculture and Environmental Science Communication. Upon completing her college degree, Lexi has gained valuable experience in Social Media and other digital marketing subjects.